Capture
people's
behaviours &
interactions
Delivering intuitive, delightful,
and compelling user experiences
Discover & evaluate
frustrations & pain points
Get to the heart of their needs & requirements
SERVICES
INCLUDING
CONTEXTUAL
RESEARCH
Gaining key insights through observing and interviewing people engaging in your website /product/service in its real world context of use. Documented in a report or captured in a short ethnographic film.
USABILITY
TESTING
Evaluating your website/product/service through specialist testing with your users remotely, in a research lab, or in a natural environment. Enabling performance and quality assurance, highlighting problems and forwarding design improvements.
Usability Evaluation Report for an E-commerce Website .p1
PERSONA
CREATION
Communicating important information about people by grouping them into fictional archetypes (based on insights and facts). Helping you define and humanise your users and refer back to their goals, motivations, attitudes and behaviours.
JOURNEY
MAP
Visualising peoples' journey to achieve their given goals. Giving an overview of the entire experience or focussing on particular tasks/stages by illustrating points of interaction and conveying people's motivations, what they are doing, thinking and feeling.
EXPERT
REVIEW
Using industry heuristics, design principles and guidelines to evaluate the usability of your website/product/service and recommend design improvements that are centred around the people that use it.
LO/HI-FI
PROTOTYPE
Creating sketches and digital, semi-functional mock-ups of your website/product/service to visualise and communicate designs and concepts; an interactive tool to evaluate and test with the people you are designing for.
3 Persona Creations for a Coach Travel Business
WHAT
WE DO
Our services help you by placing the people that use and engage in your products and services at the centre. By working directly with your users and target audience we can understand their needs and their challenges to create and deliver a more efficient, effective and satisfying experience.
We utilise a user-centred, design-thinking approach to help you discover what people think and what they actually do; their relationship with your product/service and who, what, where, when and why they interact with it in the way they do.
This is synthesised and moulded into appropriate design solutions that we test with your users to generate feedback and new insights that will refine and iterate the design.
As a result, you can supply an attractrive, enjoyable and compelling website/product/service that is intuitive and tailored to your unique users' and customers' needs.
For your business value this can mean:
• Higher usage
• Higher adoption
• Increased productivity
• Fewer errors
• Lower customer service/help desk calls
• Lower training/support costs
• Lower drop-off rates
• Less complaints/change requests
• Higher satisfaction
OUR
WORK
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 Case studies coming soon.. |  Case studies coming soon.. |
CLIENTS
Consultants at WhatPeopleActuallyDo.com have worked with a range of clients across industries. From start-ups to bluechip and global brands, through utilising customer insights, consultants have engaged in the development, and improved the performance of diverse products and services on a range of devices.
